Connect, connect, then connect again
I've been reading a lot of marketing and sales advice lately, in hopes of getting a bit more business for Practicing on Purpose LLC. There are two pieces of insight that echo throughout, regardless of the author or their particular bent.
You don't know that my services fit your needs
This surprised me, for two reasons. First, it completely turned me on my head in terms of how I've been writing my "marketing copy" (website pages and newsletters). I've been explaining how to get to nirvana when perhaps my audience is just looking for five peaceful minutes a day. It's not obvious that my services meet those needs and more, or if it is, it might be a bit much to start. The second surprise was that I'm not the only one this applies to - it's nearly universal. No matter the product or service, the creator of it sees farther-reaching uses and applications than the basic consumer wants (or at least knows they want). It reminds me of my days in software when the engineers would waste hours making a little feature that was so cool everyone would use it - then it would sit dormant because our users weren't even logging in to the system.
The second piece of insight is
People are looking for heart connections
I did already know this, but for whatever reason, I didn't write in my own voice when my website or email templates were in front of me. I tried to sound more authoritative by pretending to be a "we" (I do have a business partner, but he is behind the scenes - when it comes to delivery, I'm just "me"). I also found myself writing in a detached, almost academic style, perhaps in hope of connecting to the lawyer's analytical mind. Hasn't worked so far.
The title of this post is connect, connect, and then connect again because that's the key, and I've been seeing the thread of it woven through nearly everything that's come to my attention recently. I have my own techniques for connecting to myself, and to my highest Self.
My big revelation was that this connection is the very thing I am teaching in my programs. I've called it "balance" or "integration" in the past, but what it really is, is connection. Connecting to your own wisdom to understand what your Big Question is, and connecting to the flow to follow the best path to fulfilling it.
How are you going to connect today?