kevinhouchin's blog

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“It’s Foolproof!”

“I think you’re nuts.”

- Finding Nemo

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Are you attracting the type of clients you want?

I’m surprised at how many lawyers and non-lawyers answer “no” because it’s really not that hard to do. It seems that not a week goes by when I’m not asked how I’ve been successful in attracting the clients I love to work with – entrepreneurs.

You can use my system to attract your perfect clients, no matter who they are. You don’t need a massive marketing budget either, because you can do everything on this list without spending a dime.

Here are the steps.

1. Know the type of problem you will be helping people solve until they put you in a hole.

2. Create a product or service offering to solve that problem.

3. Share information of value to people experiencing that problem for free via your blog.

4. Let people know where they can find what you’ve posted on your blog.

5. Allow people to hire you to help them solve their problem.

Whether you realize it or not, the legal profession is plagued by fear.

Think about it—our clients are scared. Your area of practice doesn’t matter. All of our clients are scared of something, or they wouldn’t be talking to a lawyer. They are scared to lose what they have, failure, judgment and to be seen as ignorant.

And truthfully, most of us share those same fears.

We are scared of not being good enough, smart enough, fast enough. We’re scared to lose what we have, failure, judgment and feeling ignorant. Unlike our clients, it’s our job to take on the fears of others, so we carry an ever-increasing load of fear. The more “successful” we are, the more clients we have, the more fears we carry. It can be very difficult.